Another example: A brand of peanut butter could position itself against all competing brands of peanut butter, which defines the audience as peanut butter users.
If the stamped number consists 5 digits, there is a space between the first and second digit (a separation between the last digit of the year and the actual serial number).
The results are that the internet has opened up a great number of chat-rooms for these people and have provided them an easy approach to talk and to further interact with them.